Access Control, Ticketing and Marketing Applications based on a Multi-application Smart Card Platform for the Sport Events Industry – ACTIONS

Access Control, Ticketing and Marketing Applications based on a Multi-application Smart Card Platform for the Sport Events Industry – ACTIONS

actions

Customer: General Secretariat of Research & Technology

Duration: September 2003 – August 2004

Αctions project aims to implement an “open” smart card system for the Sports Event Industry, and evaluated it through a pilot application in real life conditions. For this reason the project has devised a comprehensive methodology, which covers all technical and commercial maters. The basic objective is the construction of a central platform for smart card management, which contains the following applications:
– Access control
– Ticketing
– Marketing
In this context the project proposes a Technological and Commercial solution, which intent to satisfy the expectations of all actors involved in the Sport Events Industry such as the Government, Football Clubs and the fans.
More specifically the Actions Project aims at the:
– Development of an “open” platform for the management of the applications related to the secure identification and physical access control, ticketing management and Marketing applications
– Implementation of smart card applications;
– Development of a portal to inform the fans for sport events, to allow them book stadium seats and be informed about loyalty programs by the Clubs.
Development of an innovative technical solution as well as a marketing framework for the promotion of the loyalty, e-purse and other applications by the Football Clubs

Role of TREDIT:
– Definition of the end users needs
– Ιdentification of business and legal requirements & constraints
– Definition of the Legal status with respect to the personal data protection
– Implementation of the smart card based ticketing module Development of business model